Retail Marketing Manager

About the Company We are a leading Kiwi retailer known for our strong brand presence and a highly engaged customer base. Our commitment to innovation and excellence sets us apart in the retail sector, and we are looking for a talented individual to join our team as we continue to drive growth and enhance customer experiences. About the Role As the Retail Marketing Manager, you will be responsible for owning and executing multi-channel marketing strategies that drive brand growth across our retail, digital, and eCommerce platforms. You will oversee the end-to-end marketing strategy, ensuring our brand maintains a strong and impactful presence in the market. In this role, you will lead a small, experienced team and collaborate closely with senior leadership to enhance brand growth, customer engagement, and market positioning. We are seeking a creative and data-driven marketer who thrives in a fast-paced retail environment, adept at balancing high-level strategic thinking with hands-on execution. Key Responsibilities You will develop and implement a comprehensive multi-channel marketing strategy that encompasses television commercials, digital platforms, social media, email campaigns, and in-store promotions. You will also lead and mentor a high-performing marketing team, driving digital and social media growth while maintaining a strong traditional marketing presence. Effective management of marketing budgets will be essential, ensuring that all campaigns are data-driven and results-focused. Collaboration is key in this role. You will work alongside senior leadership, as well as teams in buying, retail, and eCommerce, to align marketing efforts effectively. Additionally, you will analyze market trends and customer insights to optimize our marketing strategies continuously. About You We are looking for candidates with proven experience in brand or marketing management within retail, FMCG, or a related industry. Strong leadership skills are essential, as you will be responsible for managing and mentoring your team. A strategic and analytical mindset is crucial, allowing you to balance creativity with data-driven decision-making. Experience in multi-channel marketing, including TV, digital, social media, print, and in-store promotions, is necessary. You should possess excellent stakeholder management and communication skills, with the ability to influence senior leadership while navigating feedback and collaborating within established brand guidelines. A passion for retail and brand storytelling, along with a keen eye for consumer trends and engagement strategies, will set you apart. Benefits Joining our team means being part of a dynamic, collaborative, and forward-thinking environment. You will have the opportunity to shape the future of our brand and blend creative and strategic marketing efforts in a high-impact role. We offer a competitive salary along with exclusive staff purchasing privileges. This is an exciting opportunity to lead brand and marketing strategy for a prominent retail and eCommerce business. If you are looking for a role where you can truly make an impact, we would love to hear from you.