General Manager - Marketing and Brand

About the Company At Ryman, we are on an ambitious growth journey, focused on redefining retirement living through innovation, purpose, and care. We take pride in our commitment to enhancing the lives of our residents and their families. To support our vision, we are looking for a General Manager - Marketing & Brand to lead our strategic marketing and branding efforts across New Zealand and Australia. About the Role In this pivotal role, you will report directly to the Chief Customer and Technology Officer. You will lead a multi-disciplinary marketing team and manage a complex budget, with the flexibility to be based in either Auckland or Christchurch. Your primary responsibility will be to shape and execute marketing strategies that achieve measurable commercial outcomes. Key Responsibilities You will champion marketing innovation, delivering high-impact and performance-driven campaigns across both digital and traditional channels. You will evolve Ryman's brand narrative, positioning, and identity to deepen our connection with customers and enhance brand preference. Leveraging data and insights will be essential as you inform strategy, optimize spend, and enhance customer engagement. Building strategic partnerships and sponsorships will be key to amplifying our brand reach and community impact. As a leader, you will inspire and develop a high-performing team across New Zealand and Australia, fostering a culture of accountability and innovation. What You'll Bring We are looking for someone with proven experience in leading marketing within a complex consumer organization. You should have direct accountability for B2C marketing strategy and execution, with a strong commercial focus. Experience managing significant marketing budgets and delivering ROI-driven campaigns is vital. A successful track record in leading brand transformation and change, including organizational design and new ways of working, is highly desirable. We value a passion for marketing innovation, along with a forward-thinking approach to digital, data, and emerging technologies. Your dynamic leadership style should be energetic, driven, and growth-oriented. Benefits Joining Ryman means being part of a purpose-led organization that truly makes a difference in people's lives. You will work alongside a passionate team in a values-driven culture, enjoying flexibility and autonomy. This is a unique opportunity to shape the future of retirement living and lead a marketing transformation that truly matters. If you are ready to take on this challenge, we invite you to apply now to become Ryman's next General Manager - Marketing & Brand.