Senior Lifecycle Specialist

About the Company At Trade Me, we are dedicated to connecting Kiwis to help them create the lives they desire. Whether it's finding a home, landing a job, purchasing a car, or growing a business, we aim to be the first place Kiwis turn to. Our platform also assists with smaller tasks, such as discovering the perfect bedside table or selling unused items. Our vision is to be the go-to resource for all Kiwis. About the Role We are excited to offer an opportunity for a passionate and talented Senior Lifecycle Specialist to join our dynamic Customer Engagement team. In this role, you will play a crucial part in advancing Trade Me Marketplace's lifecycle marketing efforts. You will be working with one of Aotearoa's most cherished brands and leveraging one of the largest first-party datasets in the region, alongside an exceptional team of analysts, data scientists, designers, and marketers. In this position, you can expect to: - Develop innovative ways to utilize Trade Me's data to create automated and dynamic communications that enhance sessions, purchases, and listings while celebrating our customers. - Collaborate closely with Product, Martech, and Analyst teams to design cross-channel journeys tailored to our key customer segments, accompanied by clear communication plans. - Based on customer insights and data, create and send targeted automated communications across various platforms, including email, push notifications, in-app notifications, and content cards. - Utilize strong research and writing skills to work with the broader marketing team, designers, and automation analysts to develop, design, write, and execute lifecycle marketing campaigns that meet market-leading standards. - Lead the quarterly planning process, partnering with analysts and key stakeholders to identify opportunities that drive both business and customer value. Requirements To be successful in this role, you should bring: - Experience in email campaign development, execution, and delivery, with a focus on automated emails being a valuable asset. - Previous experience working with a Marketing Automation platform, particularly Braze, would be advantageous but is not required. - The ability to analyze data to create and assess customer engagement and lifecycle nurture programs. - Strong written and verbal communication skills, as you will be responsible for crafting content for our engagement programs. - Excellent organization and time management skills, demonstrating a high level of initiative and the ability to prioritize tasks based on impact. Benefits At Trade Me, we want you to have an enjoyable work experience, which is why we offer: - Flexibility: We understand that flexibility means different things to different people. We support you in finding what works best, including home office setups and utilities allowances. We value team connection and gather in person on Mondays and at least one additional day each week. - Wellness: We care about your physical and mental well-being, and we provide various resources to support you in maintaining your best self. - Leave: We believe in supporting you with time off when needed, offering 5 days of wellness leave each year and 10 days of sick leave from day one. - Social: We enjoy celebrating our successes together. Join us for company-paid lunches on payday, regular Friday drinks and snacks, annual Trade Me company awards, and other celebrations. - Learning: We are committed to your professional growth from day one, offering on-the-job training, formal education, mentoring, and more. We recognize that some candidates may hesitate to apply if they don't meet every qualification. If you are excited about this opportunity, we encourage you to submit your resume along with a brief cover note outlining your motivation for applying. Trade Me is an INZ accredited employer. We truly value diversity and foster a flexible workplace where everyone is encouraged to reach their full potential.